The original idea for the exhibition was conceived by Creative Director Jo Wallace, with the intention of showcasing the work of creative women making their mark on contemporary culture. Curated by Saatchi & Saatchi for VivaWomen!, a Publicis Groupe initiative aimed at raising the profile of women in advertising, ‘There’s a Good Girl’ took its name from Marianne Grabrucker’s 1980s bestseller which documented her attempts to raise her daughter gender-neutrally and encourage her to ‘reach for the stars’. If you missed the 'There's a Good Girl' exhibition, make sure you watch the film.
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